One of the most common myths about having a website is that customers will start flocking to it once it goes live online. That is just simply NOT TRUE! Whether you open a brick and mortar business, or a virtual store online, the same marketing rules apply; don't wait for your customers to find you - be proactive with your marketing efforts and you'll have more success in attracting your customers! This means not only utilizing traditional advertising and marketing mediums such as newspaper, radio and TV, but by making sure your website is SEO-friendly so it will show up in the search engines when someone searches for it. Contrary to what some may think, this doesn't just happen "automatically" when your website goes up. Your web designer should have already designed your site to be keyword and content-rich in order to be found more quickly and easily by the search engines. In addition, content and keywords should be updated frequently to keep the search engines coming back, as well as new customers!
Imagine opening a new clothing store, and just sitting there waiting for customers to come in and buy from you, without putting up any signs, placing any ads, or telling others you're open for business. More than likely, you wouldn't be open very long! It takes consistent and creative advertising and marketing to let customers know WHO you are, WHAT you are, and WHERE you are. The worst mistake you can make is to "assume" people already KNOW these things. Meanwhile, your competitor down the street is hitting it hard with enticing email offers, photos of seasonal favorites on social media networks, and giving out bumper stickers with their website address on it. These smart business owners know they have to do more than just "build it" - they have to market it too! You can have the prettiest store, and best quality product; but if you don't let people KNOW about it, they're probably NOT going to patronize you. Out of sight, out of mind....
"But I don't have TIME to market my website." Frankly, you can't afford NOT to. An out-dated website is as bad as not having one at all! You should put as much effort and attention to your website, as you do your brick and mortar site. And if you truly DON'T have time, then it would be wise to hire someone to do it for you! Financial business experts will agree that hiring someone to do what you don't have time to, is one of the best-kept secrets of any successful business!
Ask your website designer about monthly maintenance agreements or social media plans they may offer to help assist you in keeping your website fresh, updated and in front of the search engines with new keywords and meta tags. A little website maintenance every month can go a long way in helping to keep your website interesting and search-engine popular! Likewise, keeping your business in front of your customers through the social media platforms they frequent most is one of the BEST forms of "word-of-mouth" advertising you can buy! Whether you like social media or not, you can't deny its powerful influence over shoppers!
You've spent alot of money to get your website up and running. Don't just sit there now and wait for business to magically appear from it - market it and sell it really well, and THEN they will come! Whether it's a field of corn, a field of dreams, OR a website, all need to be "fertilized and maintained" in order to produce the best crop!
LT Web Designs offers website maintenance AND social media marketing plans to ALL its clients - at affordable rates for small business owners. A little investment in your website today, can mean big pay-offs in your business tomorrow! Call or email us today for more information, or a FREE no-obligation quote!
Website designer, social media consultant, nature photographer and published author, with over 10 years experience in business advertising and marketing! LT Web Designs specializes in website design and social media marketing for small and local businesses in Eastern North Carolina.