First of all, I'm not here to "knock" Facebook - AT ALL. Facebook can be a GREAT marketing tool for most businesses, and I encourage all my clients to reach out to their respective markets with a verified Facebook page to make sure they're not missing that very important segment of their market!
HOWEVER, there are just some things a well designed website can do for your business that Facebook simply CAN'T. If you're a SMART business owner, you'll understand this principle, and realize the mega importance of not only having a business website, but making sure it's a well designed, eye-appealing and highly informative one!
Today's blog discusses the first of five things your website can do for your business that your Facebook page CAN'T. The other four will be discussed in forthcoming blogs. Make sure to bookmark this page so you won't miss them!
1. Facebook Can't Reflect Your TRUE Business Personality
If you have a Facebook business page, notice how it looks EXACTLY like everyone else's - except for the difference in information it contains. Sure, you can change your header photo, or profile picture, but Facebook doesn't allow you to express your individual business personality and image as fully as a well designed website. That's because Facebook is more of a "template" where you just "fill in the blanks" and they put all your information in the SAME format as everyone else's. Same blah blue background, same fonts, same basic layout - same EVERYTHING!!
PRETTY BORING, HUH?!
Your website, however, is more of a reflection of your TRUE business personality and ideals, and gives your visitor an overall BETTER business image, AND makes them want to STAY LONGER to get more information about your products and services! A well designed website can give your visitors a BETTER understanding of your business, and convey your business image much better than a basic Facebook business page.
As an example, study the two images below of an LT Web Designs client's Facebook page, and then compare it to the home page of their LT Web Designs built website:
Notice how "plain jane", and boring the Facebook business page is, with the tiny profile (logo) square, the SAME layout, SAME color scheme and the SAME cover photo on EVERY page! Compare this boring design with the bigger and bolder logo, larger header image, detailed navigation bar, bright colors and overall unique page design of their website, which better captures the eye, provides MORE visual appeal, and welcomes the visitor in to explore each page and find out MORE about their business!
Whereas each page of your website can be unique, and allow for more creative expression with specialized content and photos about a particular product or service, your Facebook business page is very limited in its creative freedom to express your TRUE business personality, and can even hinder your ability to stand out against your competitors!
First Impressions Mean EVERYTHING!
We've all heard the old saying, "first impressions are lasting", and because of their very simple and plain design, Facebook pages do not generally give off the BEST first impression! However, a well designed website can significantly impact a visitors opinion of a company! To prove this point, check out these well-known website design statistics:
Bigger logos, bolder colors and a more unique layout are proven website design elements that make BETTER first AND lasting impressions, and most ALL of these elements are missing in a Facebook business page!
While your Facebook business page is an integral part of your overall advertising and marketing efforts, the TRUE reflection of your business personality is found in your website - and THAT'S where you need to make the BEST first impression! :)
If you're in need of a well-designed, fully functional, eye-appealing website, call me today for a no-obligation quote -or visit my website, the ONLY place you'll get ALL the information you need about LT Web Designs! ;)
Next Week - Facebook Can't Control Negative Comments/Reviews
Website designer, social media consultant, nature photographer and published author, with over 10 years experience in business advertising and marketing!
LT Web Designs specializes in website design and social media marketing for small and local businesses in Eastern North Carolina.