"How Do I Get My Business on the First Page of Google?"
It's the most commonly asked question from my business clients, but one that doesn't have an easy answer. The short answer is, by paying for it - hence Google Adwords. But before I tell you how you can do it WITHOUT using Adwords, read this informative article about how Google paid advertising works, and why you SHOULDN'T use Adwords! (click link below to view article)
Now that you know WHY Google Adwords may not be the answer for your business, let me tell you what WILL work - for alot LESS money! If you look below the sponsor paid ads on a Google search, you'll find the unpaid listings, otherwise known as "organic" search engine listings - in no particular order, it would seem. Ever wonder how these organic listings get top position? Once again, the short answer is, by quality site content and relevant keywords. However, since so many like businesses use the same keywords, there is still always more than one business vying for that top position. And it's STILL no guarantee a visitor will click on their listing even if they DO gain a top position. So, what DOES bring successful search engine results?
Well, what it really boils down to is this -
"Successful search engine optimization occurs when a website provides continuous high quality content, uses unique keyword phrases, and implements correct social media network practices to boost and drive traffic, and convert website visitors to paying customers."
Content is King!
LT Web Designs understands that it takes a lot MORE for a business website to be successful than just "showing up" on the top page of a Google search. As a matter of fact, 70% of all people who conduct searches actually SKIP OVER the paid advertising, and go right to the organic results! And even then, there is NO GUARANTEE a visitor will click on your site even if it shows up on the FIRST page of a Google search! It's more common for visitors to continue searching three to five more pages before making a website selection. That's why we focus on designing websites with better content, using unique keywords, and interacting with popular social media platforms to enhance visitor experience and drive more traffic to your website. For our clients, this method has proven not only to increase their Google search engine rankings, but bring better overall website visitor results, thereby increasing their client/customer base!
There's only one caveat to this method - it doesn't happen overnight! In a world where we like instant results, organic search engine optimization is definitely not a "get customers quick" trick! However, it IS a tried and true practice that WILL bring results if one is consistent - and patient. Most of our clients have seen positive results in their search engine ranking within six months to one year of regular website and social media maintenance and updates - even with launching a brand new website with no prior online presence! Because our sites are custom designed with YOUR customer in mind, content is high quality and relevant, and provides your customer with the information they want and need, increasing the chances they will call or visit. We understand its not always about being #1 in search results, but being #1 in converting search engine visitors into paying customers!
"Simply put, slow and steady wins the race in the search engine results competition!"
One last note - don't be taken in when someone "guarantees" you'll show up on the first page of Google. You'll definitely pay dearly for it in the long run, and it STILL may not bring you the results you want! A more practical, low cost way is to let LT Web Designs custom design a website/social media package for you that will deliver high content to your customers, and increase your overall online visibility for better website customer conversion! Call or email us today for a FREE quote!
Website designer, social media consultant, nature photographer and published author, with over 10 years experience in business advertising and marketing!
LT Web Designs specializes in website design and social media marketing for small and local businesses in Eastern North Carolina.