The One Question You Should Be Able To Answer, "Yes!"
As a business owner, you probably get asked tons of questions every day. Employees ask if they can have time off. Vendors ask if you'd like to carry their newest product. Bill collectors ask when you're going to send a check. Spouses and children ask what time you'll be home, and "what's for dinner?" And while all these questions are important, there's one more that you're probably being asked more and more each day - "DO YOU HAVE A WEBSITE?" How you answer this one question can mean the difference between having to stay late to accommodate an after-hours shopper, or getting off in time to catch your child's championship soccer game! If you answer "Yes", then you can relax, knowing your procrastinating shopper can get that last minute gift on-line through the e-commerce program you have set up on your website, while shopping in the comfort of their own home. And you just scored major brownie points with Jr. for being at the last game of the season! Win-win for everyone!
But what if you have to answer that question with a resounding "NO"? I'd bet the first reaction your customer would have would be a disappointed-sounding "Oh...", as their thoughts quickly turned to another like-business they suddenly remembered that DID have a website. Click! The phone line goes dead, as well as that potential sale! All because you couldn't answer "Yes"! Such a simple question, but the wrong answer can mean lost sales and customer loyalty!
Having any kind of business in today's world, and NOT having a website, is like having a home without a key to get in! Your website is the KEY to your customers getting into your business 24 hours a day! Whether they're looking for a special gift, information on an upcoming event, or just want to know your hours of operation, your website is the key that unlocks the answers to the many questions your customers have - about your business, your product or service, and even YOU! But not having a website is like keeping your customers OUTSIDE, without a key, and without a reason to stay on your door step very long. They will just simply move along to another business where the door is always open because they DO have the KEY - a well designed and content-rich website, full of the products and information they are seeking.
"But I don't NEED a website", you say. Well, just let me say this - if just ONE person asks if you have a website, then you NEED ONE! I say this with all due respect, but your business is NOT about YOU - it's about YOUR CUSTOMERS! Without them, you wouldn't exist. And shoppers nowadays are doing almost everything online - from shopping to paying bills to dating - it's just a way of life, and you'd better make sure you're in their laptop, iPhone, iPad or Android if you want to connect with them the way they connect with life! Not having a website for your business is like not having a telephone - and I don't know of any business that doesn't at least have one - sometimes two or more, dedicated phone lines! But sometimes you're just too busy to stay on the phone and answer a hundred questions a customer may have, when you can just as easy direct them to your website where they will find the answers to their questions, as well as browse your virtual store, saving BOTH of you time and money! Also, ask yourself how many times YOU, as a consumer, have asked other businesses if THEY had a website. Think like a customer, and you'll almost certainly ask the same questions!
I'm also surprised at the number of business owners I visit that have computers and laptops in their stores and shops, fully connected to the internet, yet they don't even have a website for their business! They have all kinds of fancy software, bookkeeping programs and even computerized in-store music, yet if you ask them if they have a website, they answer "No". And then I get, "but I'm on Facebook!" Well, that's a whole other blog for another day, but just let me address that by saying, that's nice, but Facebook is not YOUR website, and you do realize that when someone scrolls through Facebook, they are not only seeing your business page, but ALL the hundreds of other business pages (competitors!) that you share that space with! And while I think Facebook can be a great marketing addition to your business, it cannot and will never replace a well-designed, content-rich, photo and video enhanced, full-blown business website! In fact, you know all those annoying mini-ads you see on Facebook like Walmart, Best Buy, and Amazon? Well guess what - they ALL have their own full-blown website, chock full of products and information about their business! They're just using ads on Facebook to drive traffic TO their website, not in place of one, which is primarily what your Facebook page should be doing!
So, what's YOUR answer to the question, "Do you have a website?" If its not "yes", call LT Web Designs right now, and lets get started on your new business website TODAY! Even if you DO have a website, is it current and up-to-date with everything going on in your business, or is it just full of cobwebs and out-dated information? If so, LT Web Designs can design a fresh, NEW website for you, giving your customers a reason to take a "second look". Either way, the next time a customer asks, "Do you have a website?", you can answer with an emphatic and excited "Yes! It's www. ........" (you fill in the blank!) Now you can close your business on time and make it to the soccer game, cocktail hour, or just go home and relax in a hot tub. All because you could answer,
I think it would be safe to say that 3 out of every 4 people who are reading this have one or more mobile phone devices. Let's face it - we're a digital mobile generation -living our lives almost entirely in a metaphysical world of applications and synchronization, depending heavily on our electronic mobile friends to provide us with information on everything from what car to buy to what to have for dinner tonite. As the saying goes, "there's an app for that".....
So what does all this have to do with website design, you ask? Well, if you're a small business owner, it's VERY significant to the future success of your business! Simply put, your customers of today are no longer flesh and bone - they are iPads, iPhones, Androids, tablets and every other electronic device currently on the market today - and with plenty more coming in the future! Not literally, of course, but symbolically speaking, your customers are electronic robots who use the latest technology to guide them to the places and services they're looking for the most. And just guess which electronic device they're using most to do their shopping and buying research? Mobile phones, of course! Surprised? I'm not, and here's why...
I did a statistical data report for one of my website clients recently, and discovered that 82% of his business inquiries were coming from customers searching for his products and services on their iPhones! And just what exactly were they looking for? His WEBSITE, of course! His "cyberspace address", if you will - the virtual electronic storehouse of information all about his business! More recent statistics show that one half of all searches are done on mobile devices, and that by 2014, mobile internet should take over desktop internet usage. I think its fairly safe to say, that has already happened...
So, do you have a website for your business?? If not, how are these mobile-savvy internet users going to find you? Again, simply put, they're NOT; but they WILL find your competitors if THEY have a website! Something to think about, isn't it? You could have the newest, most colorful jinglebob on the market - at the lowest price going - but if your name doesn't come up in the search engines when that customer types in "jinglebobs" on his iPhone or Android, you can forget it - you may as well be in China making jinglebobs! He's going to keep on swiping down the page til he finds your best golfing buddy and business associate - John, who just happens to have a WHOLE PAGE on HIS WEBSITE dedicated to jinglebobs! So now guess who's going to see John about a jinglebob tomorrow while you're desperately trying to figure out how you're going to get rid of all those darn things?
Okay, so maybe you don't sell jinglebobs, or fishing bobs or any other kind of bob, but if you have a small or local business, you, too, have digital customers looking for whatever it is you DO sell. Are they going to find YOU, or your competitor when they do a search on their mobile device? If not you, I strongly encourage you to call LT Web Designs today to get started on building a mobile-phone optimized website for YOUR business!
LT Web Designs will handle everything from registering your domain name to setting up your website hosting, as well as educating you on the best ways to utilize your website to get the maximum exposure and return on investment. And as far as cost goes, for less than what you would spend on a year's worth of advertising in the yellow pages, LT Web Designs can build you a fully mobile phone optimized website that can be changed or updated at any time to keep your customers current on your specific product or service! They also offer social marketing network services to help generate more traffic to your website - and your business! All you have to do is pick up that mobile phone I'm so sure you own, and call them today!
Your next jinglebob customer is just a website away....
Website designer, social media consultant, nature photographer and published author, with over 10 years experience in business advertising and marketing!
LT Web Designs specializes in website design and social media marketing for small and local businesses in Eastern North Carolina.