I was hooked on Facebook (like many others) long before I started managing Facebook (and other social media) pages for my website clients. And on this, Facebook's 10 year anniversary date, it seems appropriate to sing the praises of the success it has brought to many businesses all over the world.
But what if you have a business Facebook page and its NOT successful? Furthermore, what really makes a business Facebook page successful? I'm about to give away that secret - but its really not THAT big a secret - more common sense than anything. But before I divulge this critical no-nonsense secret, lets get a little background on Facebook and how the whole "Facebook frenzy" started!
Surely, everyone knows the name, Mark Zuckerberg, one of the founding creators of Facebook, but did you know it originally started as "Facesmash"? Read the following script taken from The History of Facebook on Wikipedia:
"According to The Harvard Crimson, Facemash "used photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the 'hotter' person". To accomplish this, Mark Zuckerberg hacked the "facebooks" Harvard maintained to help students identify each other and used the images to populate his Facemash website.  That the initial site mirrored people’s physical community—with their real identities—represented the key aspects of what later became Facebook."
The article goes on to say that Zuckerberg started writing the code for Facebook in Janaury 2004, and launched thefacebook.com on this date, February 4, 2004. The rest, as they say - is history. Initially, Facebook was sort of a "private membership club" - open only to students at Harvard and other Ivy League schools, but as it quickly expanded globally, it was opened up in 2006, to everyone 13 years or older. In 2007, a new concept called "company pages" was started, which created the gateway for businesses to start harnessing the incredible popularity and powerful advertising strength of the world's biggest "word of mouth" advertising platform. From there, it snowballed into a global phenomenon - attracting such big industry investors like Microsoft, Apple, Yahoo and LinkedIn. As of February 2013, Facebook was reported to have 845 million active monthly users and its website featured 2.7 billion daily likes and comments!
Now while everyone doesn't "like", and is not a fan of Facebook, citing everything from privacy concerns to advertising overload, there is no denying the unlimited advertising potential it has to attract new customers for ALL kinds of businesses! After all, even those who "hate" Facebook, will be found "lurking around the Facebook pages" just to see what more they can find to hate, often becoming customers from a business post or comment they saw. It's sort of a "friendly addiction" - and that is EXACTLY why YOUR business not only NEEDS a Facebook page, it needs to be a SUCCESSFUL page - drawing in and attracting new customers every day. That crucial point leads me to expose the aforementioned hidden secret to having a successful business Facebook page....
I can sum it up in one word, (but being a writer of sorts, you can be sure there will be two hundred more to follow), but for starters, the word is ACTIVITY. Facebook is a SOCIAL media platform - the word social meaning : "relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other. : liking to be with and talk to people ..." In other words, you have to interact with other Facebook users (your potential customers) to truly reap the financial benefits of having a successful business Facebook page.
I've had business owners to tell me that "Yea, I gotta a Facebook page - but I don't have time to look at it, much less post to it." Well, there's your problem - you're not engaging with your customer base, so how can you expect it to grow? Same with your business - if a customer walks in your store, and you don't speak or offer to help them, you're most likely going to lose a customer, right? And if you open a business and never advertise or show people what you have to offer them, how are they going to know you exist? Same thing with your business Facebook page - you've got to apply what I like to call the AEIOU concept - be Active, Engaged, Involved, Outgoing and USE it!
Now, I realize that most business owners - especially small ones - are already pressed for time in just running their day to day business activities and waiting on customers. Many don't even have time to stop for lunch or even a potty break, much less have time to post a comment on Facebook, right? And if you're thinking your part-time help is going to do it, think again; once they get to socializing with their OWN friends on their personal FB page, they'll forget all about posting that big sale you're having this weekend! The temptation to "scroll and read" is too powerful, and before long, the hours have quickly passed by and it's time to go home. No, you need someone who is going to babysit it like a newborn baby - giving it the time, feeding and attention it needs on a daily basis.
So, by now, I think you will agree with me that having a business Facebook page is a "no-brainer", due to its growing popularity and powerful word-of-mouth advertising benefits. And with the way Facebook users post AND SHARE photos, recipes, reviews and stories with their Facebook friends and family, you'd be crazy NOT too harness some of that powerful social media contact for your own business! But if you don't have the time to post and share yourself - who's going to do it for you??
Well, never fear - LT Web Designs to the rescue! Lucky for you, I just happened to be a Social Media Network Marketing consultant, as well as avid Facebook, Pinterest, Twitter and LinkedIn user myself! I can not only get your business Facebook page up and running before you can say Mark Zuckerberg, but monitor, maintain, and babysit it on a daily basis to insure you're following the AEIOU concept of smart social media network marketing - thereby increasing your social media visibility and harnessing that awesome word of mouth advertising that only Facebook can give!
And if you're worried about privacy issues, be assured that with a few small tweaks in your Facebook privacy settings, and having someone to daily monitor your posts and comments, you won't have to worry about unwanted or unsolicited feeds coming through. Your reputation and privacy is always my UTMOST concern with ANY website or social media platform I control.
So, now that you know the secret of a successful business Facebook page, why not call LT Web Designs today and expose YOUR business to the countless MILLIONS of potential customers who feed in the friendly waters of the Facebook frenzy! And don't forget - I also offer Social Media network training for those who want to have control over their OWN social media pages! Call or visit our website for more information!
I think it would be safe to say that 3 out of every 4 people who are reading this have one or more mobile phone devices. Let's face it - we're a digital mobile generation -living our lives almost entirely in a metaphysical world of applications and synchronization, depending heavily on our electronic mobile friends to provide us with information on everything from what car to buy to what to have for dinner tonite. As the saying goes, "there's an app for that".....
So what does all this have to do with website design, you ask? Well, if you're a small business owner, it's VERY significant to the future success of your business! Simply put, your customers of today are no longer flesh and bone - they are iPads, iPhones, Androids, tablets and every other electronic device currently on the market today - and with plenty more coming in the future! Not literally, of course, but symbolically speaking, your customers are electronic robots who use the latest technology to guide them to the places and services they're looking for the most. And just guess which electronic device they're using most to do their shopping and buying research? Mobile phones, of course! Surprised? I'm not, and here's why...
I did a statistical data report for one of my website clients recently, and discovered that 82% of his business inquiries were coming from customers searching for his products and services on their iPhones! And just what exactly were they looking for? His WEBSITE, of course! His "cyberspace address", if you will - the virtual electronic storehouse of information all about his business! More recent statistics show that one half of all searches are done on mobile devices, and that by 2014, mobile internet should take over desktop internet usage. I think its fairly safe to say, that has already happened...
So, do you have a website for your business?? If not, how are these mobile-savvy internet users going to find you? Again, simply put, they're NOT; but they WILL find your competitors if THEY have a website! Something to think about, isn't it? You could have the newest, most colorful jinglebob on the market - at the lowest price going - but if your name doesn't come up in the search engines when that customer types in "jinglebobs" on his iPhone or Android, you can forget it - you may as well be in China making jinglebobs! He's going to keep on swiping down the page til he finds your best golfing buddy and business associate - John, who just happens to have a WHOLE PAGE on HIS WEBSITE dedicated to jinglebobs! So now guess who's going to see John about a jinglebob tomorrow while you're desperately trying to figure out how you're going to get rid of all those darn things?
Okay, so maybe you don't sell jinglebobs, or fishing bobs or any other kind of bob, but if you have a small or local business, you, too, have digital customers looking for whatever it is you DO sell. Are they going to find YOU, or your competitor when they do a search on their mobile device? If not you, I strongly encourage you to call LT Web Designs today to get started on building a mobile-phone optimized website for YOUR business!
LT Web Designs will handle everything from registering your domain name to setting up your website hosting, as well as educating you on the best ways to utilize your website to get the maximum exposure and return on investment. And as far as cost goes, for less than what you would spend on a year's worth of advertising in the yellow pages, LT Web Designs can build you a fully mobile phone optimized website that can be changed or updated at any time to keep your customers current on your specific product or service! They also offer social marketing network services to help generate more traffic to your website - and your business! All you have to do is pick up that mobile phone I'm so sure you own, and call them today!
Your next jinglebob customer is just a website away....
I am so excited to announce the "official opening" of LT Web Designs! Although I have already created a half dozen websites for local business owners, this is my formal introduction to the small business community as YOUR NEW resource for SMART website design and social media marketing!
As a former business owner and current entrepreneur, I feel like I have a very good understanding of the advertising and marketing challenges small business owners face - especially in the current economic market! Competition is fierce and consumers are more savvy shoppers than ever before, thanks to digital media and marketing tools like social networking sites and smart phones. Major retail chains and large companies spend thousands, if not millions of dollars a year trying to stay in front of their customers through glamorous websites and high-dollar digital advertising and marketing programs. The pie is becoming smaller and smaller for small, local business owners as they try to compete against these marketing giants.
Fortunately, local towns and communities are once again realizing the value small, local businesses bring, and are implementing local community programs, such as "Shop Local" to support those mom and pop stores who so faithfully and loyally choose to set up shop, and offer their goods and services to local citizens. LT Web Designs is proud to not only be a part of the small, local business community, but also to offer affordable website design and social marketing services to fellow small business owners in Nash, Edgecombe, Wilson and Halifax counties of Eastern North Carolina!
Not every small business needs a website, but those who do, often dread entering into the virtual world of advertising and marketing; fearful of the unknown galaxies of cyberspace, the social media realm, and the "blogsophere"! The internet can be an intimidating alien - not only to business owners, but to their customers as well!
Two of my main goals through LT Web Designs, is to take the fear out of putting your small business into cyberspace, and alleviating some of the anxiety of becoming a part of the social networking scene through such sites as Facebook and Twitter. Likewise, I want to create websites for small businesses that are eye-catching and user-friendly to your customers, thereby attracting more customers and boosting your revenue!
Although I am just one person (currently), I hope you will give me the opportunity to show you how I can create a smart website for you, and offer marketing services that will help take your small business to cyberspace - and beyond - all at an affordable price to fit any small business budget!
Finally, I offer above everything else, my loyalty and commitment to doing the very best job for each and every client, and look forward to developing years of lasting relationships with each and every one of you!
Thank you for giving me this opportunity - I hope LT Web Designs will be a valued partner to your business for many years to come!
Lisa Tippette, Web Designer, Owner
LT Web Designs
Website designer, social media consultant, nature photographer and published author, with over 10 years experience in business advertising and marketing!
LT Web Designs specializes in website design and social media marketing for small and local businesses in Eastern North Carolina.