Like it or not, more and more people are using social media to conduct business. And while you may be "old school" in your business dealings, you can't ignore the powerful impact social media marketing has on your business! That's why many of you hired LT Web Designs to manage your social media pages. And while I can post general information and photos about your business, I CAN'T answer specific questions your social media visitors are asking, such as the cost of a product or service, or when they can schedule an appointment. This is where YOU come in! 

Successful social media marketing is a combination of a good social media maintenance program (like the one LT Web Designs offers) and YOUR personal interaction with your audience! Are YOU interacting on a REGULAR basis with your social media audience? If not, what's your excuse? Too busy? Don't LIKE social media? Intimidated by today's NEW technology? Whatever your reason, I've got some ideas on how you can engage MORE with your social media visitors that are quick, easy and EFFECTIVE!

Excuse #1 - "I Don't Have Time!"

You wouldn't tell a customer that just walked into your brick and mortar business that you "don't have time" to wait on them, nor should you ignore your social media visitors when they virtually "walk" onto your social media page! After all, they are customers, too, and deserve the same respect as your walk-in customers. Ignoring their virtual presence just makes it look like you are ignoring them, or don't want their business, and they won't think twice about taking their business elsewhere! 

To avoid losing a potential customer, set aside take a few minutes each day to check your social media notifications and respond to any questions or comments as clearly and succinctly as possible, remembering to ALWAYS direct them to your website for MORE information (assuming that information can be found on your website!). This can be done first thing in the morning, on your lunch break, or even while you're stuck in traffic! A quick response is always better than nothing, eve if its just to ask them to call your business phone for more information so you can talk to them in more detail. The few minutes you take to interact with your social media visitors will show you value their interest, and may result in BIGGER sales for your business!

Excuse #2 - "I Don't Like Facebook!"

While I understand many of you do not like Facebook, (I have a love/hate relationship with it myself!), more and more people are using Facebook as a way to "do business." If you're not tapping into this powerful market, you're already losing business! And NO, there is NO way for you to be able to post on Facebook without having a Facebook account yourself! Afraid of losing your identity or privacy on Facebook? No worries! Facebook has very good privacy features that help protect your privacy and identity! If LT Web Designs manages your Facebook business page, and you are authorized as an "Admin", your name will NOT show in your post - only your business name. Scared of unfair or negative reviews? To avoid that, you can just hide the review page so no one can say mean or unkind things about your business. (They also can't give you GOOD reviews, so think twice before you hide this feature!)

Excuse #3 - "I'm Not Technology Savvy!"

Even though it seems the current generation was born with a "mobile phone in their hand", many of us baby boomers are still not very "technology literate" - especially when it comes to the tech savvy needed to interact on social media through the various digital devices used today. I have clients that still use a flip phone and a legal pad to do business! And while there's nothing wrong with that, you may be losing a good chunk of new business by alienating yourself from technology, AND specifically, your younger social media market! So, how, as a business, do you communicate to the technology-driven generation without having to take computer night courses? Or what if you just don't WANT to engage in modern technology at ALL? Is there a way to interact with your social media market WITHOUT knowing a lot about social media? Glad you asked! I think I've got JUST the answer for you! Keep reading....

Introducing......

LT Web Designs "Social Media Shadowing" Service!

As LT Web Designs continues to grow more and more each year, the social media maintenance service I offer to my clients demands more and more of my time, resulting in less time to design websites for new clients, which is my PRIMARY business. Still, I realize the importance social media marketing plays in my client's businesses and do not wish to take that service away from them. I've also realized that most of my clients just don't have the time or "know-how" to keep up an active social media presence, yet still want to tap into that powerful market. Having thought about this dilemma for quite some time, I have finally come up with a GREAT solution for EVERYONE!

Starting soon, LT Web Designs will be offering a "Social Media Shadowing" service to its clients. This unique "stand alone" service would provide you with your own "social media shadow" who would be responsible for meeting with you on a regular basis, and gathering information about your business to post on your social media pages. Your personal "SM Shadow" will tag along with you on selected workdays to learn MORE about your business, gather useful information your customers want to know, take pictures of your products and/or services, AND in turn, post this information FOR YOU to your social media pages! They will keep in close contact with you and notify you when there are comments or questions that need YOUR attention, and even post those replies for you.  This valuable service will enable YOU to have a stronger social media presence and still engage with your virtual customers through your social media shadow, as well as free up MY time to help more businesses with website design services! WIN WIN for everyone!!

LT Web Designs new Social Media Shadowing service will be available beginning November 1, 2020. If you would be interested in knowing more about this exciting program, just click the link below and I will be in touch with you to give you ALL the details!

I hope the ideas in this post have helped you to become more aware of the impact social media has on your business, and how you can harness that power to communicate BETTER with your virtual customers, AND gain new ones!

Yes! I would be interested in learning more about LT Web Designs "Social Media Shadowing" Service!